According to the Elaboration Likelihood Model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision? Marketing Chapter 6 Sample/practice exam 23 February 2018 - Studocu provide a hotline to immediately address customer feedback. Companies can help overcome language difficulties in using brands by. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Andr was addressing his __________ risk. Frank acts as the __________ in the business department buying center. Which statement about Indias population is TRUE? The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. to maximize postpurchase cognitive dissonance. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. The shift of population from rural to urban areas in countries such as India helps global marketers by. Nearly all small businesses have consensus buying centers. A buying center that makes its decisions by majority vote is a(n) __________ buying center. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. Brands can be extremely valuable domestically, but challenging internationally. 71. In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? 62. information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 Although he is now in his seventies, he still has a "hands on" management style. After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. D. involves actual rather than potential customers. Jordana is a travel agent. B. Which of the following would you not expect to find in the RFP? Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. stimulate impulse voting.D. Kindly login to access the content at no cost. Like marketers, political candidates who set expectations too low, could:A.tarnish voter's image of the candidate.B. Yes; the sales rep might learn about a new opportunity in the need recognition stage. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. provide the proper cleaning fluid to use on the cabinets. Brenda wants a new car that will be dependable transportation and look good. Reginald knows his regular customers create repeat business and:A.assist him in meeting his functional needs.B. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. chapter 6 marketing Flashcards | Chegg.com He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. The three levels in between are. They are experiencing significant levels of economic growth. Firms hope that helping consumers to learn more about a company and its products will affect consumers. redefine determinant attributes. The architect probably serves as a gatekeeper in the buying center. increase financial risk.E. Geert Hofstedes cultural dimensions concept focuses on five dimensions of __________ in a country. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. situational. The purchase of capital equipment such as the ovenis an example of a _____ situation. Which of the following is NOT one of Hofstedes cultural dimensions? When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. Marketers fear negative word of mouth because when consumers are dissatisfied, they, 68. Chinas standard of living has dropped over the past 30 years. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. to develop basic strategies for dealing with their behavior. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Darrell knows satisfied customers will create word of mouth referrals for him. Exchange controls refers to the regulation of a countrys, When firms pool their resources to enter a new market, they create a(n). He is evaluating market sizes and growth rates. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Indias young people mostly live in rural areas in large families. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth. need recognition.E. Let us have a look at your work and suggest how to improve it! 78. Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes even meals. psychological. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. This site is using cookies under cookie policy . Although it would have been nice to take the shoes home immediately after purchasing them, he was willing to trade off immediate availability because he found that he could purchase the shoes online for a 50% discount. carefully demonstrate how to maintain the finish on his cabinets. entrees, and desserts not listed on their standard menu. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. 72. Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Maslows Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. postpurchase harmony.D. Marketers know this is an especially critical time as consumers deal with:A.criteria re-evaluationB. Which of the following would be an example of glocalization of the Fiesta? with low individualism symbolism when confronted with a time oriented culture. decreasing competition for intellectual capital. Which of the BRIC countries has the highest illiteracy rate? Colin wants information about the infrastructure in the countries his company is planning to export to. consumers may view their roles differently in different countries. provide a hotline to immediately address customer feedback.E. how consumers decide to make their purchases. Kerrys purchase represents, Whenever Meredith buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. Based on population growth rates in different regions, he should consider that. Complaint behavior is of interest as an important form of market feedback to organizations 258 Journal of Marketing . offers insights into information search methods. Setting unrealistically high consumer expectation often leads to:A.ritual reversion.B. by building brand awareness among potential customers. How can this blog help CA Technologies with B2B marketing? To derive a perceptual map, marketers follow six steps. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. Which of the following would you NOT expect to find in the RFP? Darrell hopes that satisfied customers will create word of mouth referrals for him. For each unit sold, the price sellers receive after the tax (net of tax) is Which of the following is the process of getting oxygen from the environment to the tissues of the body? He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Variations in the product design country by country, with the same basic promotional campaign used in all countries. The Gates Foundation recognized problems in __________ exist in many African markets. This site is using cookies under cookie policy . Which of the following is an example of a reseller? Belgium, Romania, Ireland and the Czech Republic. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. Darrell knows satisfied customers will create word of mouth referrals for him. Kindly login to access the content at no cost. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. In _____, the buyer is often the only member of the buying center involved in the process. extend problem solving beyond ritual consumption. The internal search is characterized by. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. Global expansion often begins when a firm receives an order for its product from another country. $20 the middle class in India will continue to shrink as the rich get richer and the poor get poorer. most consumers attitudes depend on prices. Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. alienated Beverly, the real decision maker. The same marketing mix for all of the four Ps used in all countries. A. D. entails actual rather than potential customers. Which of the following is not one of those changes? She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. offended the nondecision makers by assuming they had more power than they did. Solved > 71. Marketers are particularly interested in postpurchase assist him in meeting his functional needs. achieve standardized pricing across affected industries. postpurchase dissonance.C. distribution is more heavily regulated in developing countries. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. Reginald hopes that this attention to his "regulars" will encourage them to. It includes customers satisfaction with the purchase, their likelihood of making repeat purchases, and their willingness to recommend the product to others. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. India has no shopping malls or other large commercial centers. She wants to satisfy both functional and psychological needs. B. offers insights into information search methods. translating advertising copy for the entire ad except the brand name. Marketers are particularly interested in postpurchase behavior because Anita is conducting a country market assessment, and is focusing on four key elements: distribution channels, transportation systems, communication systems, and commerce. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? He has a database with their birthdays, and offers them free meals on their birthdays. economic. positioning almost always fails when attempted in a foreign country. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers.
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