Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. So, how big a threat is China to European football and the Premier League? This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. Liverpool defeats Tottenham 4-3 as late goals produce thrilling Wow, 14 million people watched two Premier League games!!! Several other countries enjoyed their highest-ever audiences for an individual match. Simply log into Settings & Account and select "Cancel" on the right-hand side. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. Learn more about how Statista can support your business. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Compare Standard and Premium Digital here. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. The USMNT Arsenal transfer target worth 40m Chelsea want to sign, Arsenal transfer news as the Gunners continue to line up midfielder reinforcements ahead of the summer transfer window, Transfer news LIVE: Arsenal wonderkid exit, Dybala to Tottenham, Bellingham twist, Leao headache, Transfer news LIVE: Catch all the latest transfer news including updates on Sadio Mane, Christian Pulisic and Devyne Rensch, NFL star JJ Watt answers Ryan Reynolds Wrexham question in huge Premier League announcement, NFL news as JJ Watt invests in Burnley with the Premier League-bound Clarets bringing in the former Houston Texans and Arizona Cardinals defensive end upon promotion, Chelsea can sign 10m Joao Felix transfer replacement Jose Mourinho loves for Mauricio Pochettino. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. China US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. We use Illegal streaming is an ever-present issue to build into these numbers. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. (May 29, 2021). The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Just not 14 million people. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. The silly thing about this is that they obviously did have a good day, with lots of people watching their output. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. The level of emotion now seems incredible to behold. Nielsen: Global audience for Premier League The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. This is significant, and could be the key to China's aspirations of domination on the world stage. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. cookies We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. A link has been emailed to you - check your inbox. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. Norfolk was second and Cincinnati was third. The core audience hasnt gone up or down much. It was their primary subscription driver for many years, after all. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. China has the most Premier Follow @Eddydove on Twitter to continue the dialogue. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. In 2018/19 they only got a peak of two million or more in 16 out of 128 games. Enjoying SportsPro content? While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. Heres why China poses a serious threat to European dominance. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. 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But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. For cost savings, you can change your plan at any time online in the Settings & Account section. NFL coverage and Joshua Buatsis fight against Marko Cali. Fantasy Premier League, Official Fantasy Football Game of The Premie Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Barclays Asia Trophy set to sparkle in Beijing. viewing figures For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Some of the viewing figures for the lower-tier Premier League games were quite low. AFP. organisation There has been much talk of the broadcasting bubble finally We want as many people as possible to see Premier Leagues matches. Premier League secures 1-year China broadcast deal with This story originally appeared on VICE Sports UK. League grows audience abroad with English social As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. China So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. statistic alerts) please log in with your personal account.
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