Some of my best ads I wrote once, made a few little corrections and boom, it took off. He hands me a pair of sunglasses because he saw I was squinting. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? But we had this other product which was a burglar alarm. It was very much like running a business. I remember Triggers is the one that got me interested in you. No product is perfect, but judge for yourself. Andrew: There it is right on your screen now. Just to give you an idea how much we sold, I sold about 100,000 pairs from the print ads we ran, which was like six months. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. We sold out the first day. People dont realize that television is an entertainment media. My second sponsor is a company called Bench. It ran for 10 years. You need to grab your readers attention with a short sentence thats easy to read. Its a long story, but Ive got thousands of these cards left. Learn more, American Writers & Artists Institute Andrew: Whats one thing that you did that helped sell the newspaper? He wasnt really satisfied. Was there a way for you to follow up with them? Andrew: Why does someone care aboutI know I do, but I dont know why I care. What do I have to lose?. Purchasing your course and coaching was a great decision. It was so difficult to sell. Andrew: I see. And thats exactly what your product does: it solves a problem. Joesugarman.net resolves to the IP addresses 208.113.203.40. They were blown away. how is it spelled? Joe So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. Ive got to start my own company. He did. How Joe Sugarman Sold 100K Pairs of Sunglasses with Just More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. I was selling all kinds of electronics, digital watches, whatsoever. If you can tell a story around your product or service or how you discovered the product, thats what we do with BluBlocker. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. And that should be as a result of both style and content. Where do we mail for that? Okay. This is such a great opportunity. And in order to know what would appeal to both parts of my brain, you would need to have discovered my motivations. This is why you dont see weight loss pills aimed at preventing weight gain from occurring, for example. People get kind of hooked. In 2005 a group of scientists presented Sugarman with a series of bio-tech compounds that utilized the latest peptide and stem cell technology in helping to expand the life span of the human race. They couldnt wait to get the copy in the mail. Level up your income, skills, and growth with my online courses. The wires are all color coded. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). Joshua Suherman Net Worth 2023: Money, Salary, Bio His virtual assistant did it, but then he realized you know what? Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. 220 George Bush Blvd, Suite D So I would be entertaining people. About the Searching for Sugar Man Joe Joe Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. We made it entertaining. You knew what people felt about how tough it was to put this thermostat in their house. If you buy this right now, instead of paying $100, your cost would only be $50. Sugarman would spend days poring over a product and its components. If you are a copywriter, business owner, or just someone document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Hey you. They say, Here are two developers. He talks to one, hes great. Every word you use in an advertisement paints a picture in the mind of consumers. Andrew: What was the funny story, acquiring it or selling it? I think that book was The AdWeek Copywriting Handbook.. WebHe sold a used airplane valued at $190,000 for $240,000 through a single magazine ad. ", "Carmine is such a generous man. Its called Bench. And my two sponsors, which Im grateful for are the company that will help you hire great developers. Steven Sugarman BANC stock SEC Form 4 insiders trading Thats funny, but I never figured it out. I photograph it real quick, wrote a real quick ad, ran it in this insert. Lose enough and eventually you will win. Once you pick someone you can start work with them the next day. But I agree. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it.. President Joe Biden The goal of the first sentence is to make the customer reader the second sentence and so forth. Forbes The Hamptons' billionaire lane, mapped - Curbed Hamptons This will make them more accepting to the sales proposition later. Id love to hear a professional ad writers feedback on my ad reading. Then I get a call from the manufacturer. And the former led to the latter as he wrote prolifically and kept learning from those catastrophic early attempts. Its a collectible. So I saw that, and then I started running print ads. Get the best of the best right now. Joe: Well, first of all, the product came to me because the company was in trouble and they needed to liquidate it. He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. Go to Toptal.com. Let me give one exception that was a great success. People loved it. But I said, There was one feature I liked and that feature was how easy it was to install. The big fear that people have when they buy a thermostat is they have to hire an electrician to install it. Now what he got was books that were organized that could tell him where his business was month to month and without having to go home every night wondering whether hes unaware of where his businesses, whether hes spending money where he shouldnt, whether hes spending more money than he thinks he is or whether hes going to have tax issues at the end of the year. Los Angeles Football Club co-owner charged with stealing $43 His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of And Joseph did it a humorous way that showcased his personality and unique writing style. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. by. I was very honest about how bad it was. Mon Fri 9:00 AM to 5:00 PM ET Ive probably used them a lot. Want to Read. Joseph Harry Sugerman Net Worth (2023) | wallmine I read once that you said your first draft would be worse than maybe even some of your students, but you keep rewriting it. QVC was a big success. WebWe would like to show you a description here but the site wont allow us. He knew that writing the copy equivalent of: But he was confident that eventually, a circumstance would happen in his prospects lives that would trigger the purchase. $100,000 - $1M. The one you love is going to love.. Im looking for it online right now. Another thing too that was interesting too, I used to give seminars for several years. Joe: You can give a sense of urgency, for example. If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. Andrew: You dont even need an electrician. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. He eventually sold 20 million pairs of the glasses using ", "Carmine has drastically increased my income and growth in the matter of months. The genius of Jay Sugarman Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. Joe: Absolutely. I have some beautiful examples of their success. You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. We used baseball stars. Concept, brand, position. You listen to it. Theyre annotating them. Connect with your prospects desires and pain points. ' He finds by admitting that he doesnt know everything about what hes about to tell them, it takes away the hammer they want to beat him over the head with and it allows them to accept that the rest of what hes saying is truthful and hes not coming to pump himself up. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. Joseph His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. WebBurt Sugarmans net worth is $25 million. Youd be perfect for that shoot. She said, Okay. You can also fragment sentences. Over 20 Million Sold: The Inside Story of a Marketing Fortune! We were in Walgreens for almost 20 years selling at retail. You might irritate some grammar scholars, but customers wont mind. Its called Bench.co. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. You can do this by asking relevant questions or making agreeable statements throughout the ad. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. Joe: Oh my goodness. Andrew: Yeah. Keep doing a lot of writing and youll get better and better at it, and thats what happened with your students. Andrew: BluBlocker.com for sure and of course people can see it on Amazon if they want. I read the whole thing. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. The bitter pill of failure is often more than most people can handle. Trust is another issue, another trigger. This is because every customer experiences emotions when they need a problem solved. I said, Who owns this? She says, Oh, its the Japanese. The Japanese? Yeah, they bought it, but theyre in trouble right now and they might have to sell it, because there was a recession taking place in Japan. Well, as you know, here with me on Mixergy if youre listening to me, theyre going to give you a deep discount off of their price to encourage you to sign up and frankly because they want to know how many Mixergy people are signing up to figure out whether the ad here is effective for them. Andrew: At its height, how much did BluBlocker generate in revenue? Unfortunately, our scientist, who was a felon, we didnt know, really misled us. I studied him forever. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. Joe: Times have really changed. My brother looked around at the house where the wedding would take place and said, This is giant. Joe: Not as big as Tony Hsieh, but were happy with it. If you suspect somebody as being not right, dont deal with them. 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