D. The publication must be a member of the Magazine Publishers of America Trade Association. They deal with products or services that are meant for personal use. Explain how the increased use of fair value accounting might increase information risk. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. This scenario depicts the use of _____. Which of the following is true of split runs? D. Controlled circulation Rolex Watches runs a series of product ads in a popular magazine. D. split runs A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. A. is relatively less expensive than ink-jet imaging. NMen is likely to be an example of a: Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. They create lower customer receptivity. A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. This is an example of _____ advertising. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. E. Clutter. They should do so by advertising in: magazines that are targeted toward a particular area. O c. 4 hamburgers and 3 magazines. Overall drop in magazine prices due to: 1. A. D. run of paper D. It cannot be applied to regional and local newspapers. B. high reach and frequency. Which of the following statements about newspapers as an advertising media vehicle is true? Which of the following is considered to be an advantage of newspapers as an advertising medium? Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? They are generally purchased for both entertainment value and information. b. E. SAU. 6. B. limited frequency. Which of the following statements is true of communications objectives? (Doc) Meil-122 *P.s* Pakitignan Ng Maayos Yung Sagot Mga Dzai/ Dzong A. standard advertising units. \quad\text{Current year-end}&23,475&\text{Operating income:}\\ A. A. local zone. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? E. consumer publications. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. B. craft magazines. She sold the stock at$39.94 per share and paid a $39.95 sales commission. Today, magazines are the primary source of entertainment apart from news and information. A. the wider reach of specialized publications. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. D. the creative appeal of magazine ads. E. Newspapers offer advertisers more geographic selectivity than direct mail. E. they offer companies a way of boosting membership in labor organizations. C. It tends to extend the prestige associated with the magazine to the product. It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? C. printaculars E. NNN rates. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. Total circulation Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: B. they are prohibited from advertising in the broadcast media. B. B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. E. general-interest business magazines. What was the profit or loss from the sale? C. magazine supplements Magazines that are published for special-interest groups are targeting: A. personalized advertising messages. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Magazine networks Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. D. Readership However, James does not pay for the magazine and is only interested in one particular column. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? A. gatefold papers. A. break through the clutter typically found in newspapers. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. CL Inc. runs a series of product ads in a popular magazine. Which of the following best defines fluency? A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. They offer high market penetration and coverage. D. lower selectivity. They offer a potential for gaining prestige. Department stores _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. C. local advertising rates. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. Which of the following statements about newspapers as an advertising media vehicle is true? A. trade newspaper. A. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com Raiment Inc. manufactures sewing machines. A. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. A. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? B. their high absolute cost. E. Creative options in newspapers are extensive due to the simple black-and-white layout. Critics argue that printaculars: _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. Tiffany is the creative director of an ad agency. A. B. selective binding A. gatefolds However, James does not pay for the magazine and is only interested in one particular column. C. They can be reproduced quickly. 15. B. classifieds The clutter problem for a magazine increases with more ad pages adding to its success. Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? Warm Weave is most likely to be using a(n) _____ scheduling method. Employment, automotive, and real estate ads are the three major categories of _____ advertising. It must be published on a controlled-circulation basis. A. D. flat rate Which of the following is true of magazine advertising? E. pass-along readership. E. of its very short lead time. A. lower permanence. They are useful for reaching general consumers of services. E. Print networks. It is not as serious an issue for magazines as for radio or TV. National b. selective binding e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: A. Cross-media organizations Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. Semiannual interest is payable on June 30 and December 31 each year. D. Selective binding E. is known as split running. This scenario is an illustration of a: D. lower lead time. Solved 34. Which of the following is true of consumer - Chegg Which of the following statements is true about clutter in magazine advertising? A. demographic The magazine is placed in the waiting lounge along with several other men's health magazine. Unlike television ads, magazine ads are invasive and not easy to ignore. A. D. Limited reach and frequency Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. C. The publication must have 70 percent or more paid circulation. C. they provide entertainment along with news and information to magazine readers. C. farm publication. E. Inability to offer specialized services. C. make a newspaper accountable for the sales generated by the ad. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. E. distracters. Verified answer. A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. both I and II only 11. B. is considered to be an inefficient way to build frequency. It also features several advertisements for men's products such as watches, clothing, and grooming products. This type of advertising is known as _____ advertising. c. bleed pages A. It uses column widths 2-1/16 inches wide. A. ancillary circulation rates. D. It is generally considered to have a lower lead time. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? D. peripheral zone. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? d. a gatefold Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? : Newspaper ads can be produced and run in various sizes, shapes, and formats. It involves determining how the message strategy will be executed. ARE TRUE: played a prominent role in general interest magazines . C. There has been a decline in magazine readership because magazines offer general . Major retail chains DigiSafe Inc. makes security systems for computer networks. Which of the following is not true of visuals within magazines? The consumer maximizes utility by consuming at point A. II. e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: _____ is the number of magazine copies distributed to original subscribers or purchasers. D. trade magazines. The company believes that the popularity and reputation of the magazine will enhance the image of its products. C. They are usually printed in alternate copies of a specific magazine. Magazines are a highly specialized medium that reach specific target audiences. D. overruns B. flexibility. B. She saves every issue and often uses them as reference material. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: C. selective binding. The total audience, or readership, of a magazine can be calculated by: B. craft magazines. d. Distribution. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Split running B. a circulation verification system.
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October 2nd - 4th, 2020